Paris Olympic Games: A New Communication Channel. - Hermit Crab

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Paris Olympic Games: A New Communication Channel.

Paris Olympic Games: A New Communication Channel.

Paris Olympic Games: A New Communication Channel.

Hermit Crab, in partnership with the Brazilian Olympic Committee (COB), developed innovative experiences in the gaming world to connect young audiences with Olympic values. Through titles on Roblox, The Sandbox, mobile games, and Live Marketing events, we created new touchpoints between brands, athletes, and gaming communities, expanding the reach of sports digitally.

Year

2024

Year

2024

Year

2024

Client

Brazilian Olympic Committee - COB

Client

Brazilian Olympic Committee - COB

Client

Brazilian Olympic Committee - COB

COB - Brazilian Olympic Committee

COB - Brazilian Olympic Committee

Features

We launched three exclusive experiences: Ginga Park on Roblox, a theme park with sports challenges; Brasa Village on The Sandbox, a social hub for sports and culture; and All Stars Merge, a casual sticker collection game. With strategic partnerships and a multiplatform presence, we engaged diverse audiences and explored the potential of the metaverse.

Projects Brazilian Olympic Committee

Projects Brazilian Olympic Committee

Projects Brazilian Olympic Committee

Projects Brazilian Olympic Committee

Projects Brazilian Olympic Committee

Projects Brazilian Olympic Committee

Projects Brazilian Olympic Committee

Projects Brazilian Olympic Committee

Projects Brazilian Olympic Committee

Projects Brazilian Olympic Committee

Projects Brazilian Olympic Committee

Projects Brazilian Olympic Committee

The games impacted over 1.5 million players and generated more than 100 million reaches. At gaming events, such as Gamescom Latam and Brasília Games Festival, around 180,000 players participated in the activations. Additionally, activations in shopping malls recorded massive engagement, with nearly 200,000 players experiencing our games.

The average gameplay times exceeded the averages for games in the segment, with high retention and engagement rates, consolidating COB as a reference in esports and the metaverse.