Hermit Crab, in partnership with the Brazilian Olympic Committee (COB), developed innovative experiences in the gaming world to connect young audiences with Olympic values. Through titles on Roblox, The Sandbox, mobile games, and Live Marketing events, we created new touchpoints between brands, athletes, and gaming communities, expanding the reach of sports digitally.
Year
2024
Client
Brazilian Olympic Committee - COB
We launched three exclusive experiences: Ginga Park on Roblox, a theme park with sports challenges; Brasa Village on The Sandbox, a social hub for sports and culture; and All Stars Merge, a casual sticker collection game. With strategic partnerships and a multiplatform presence, we engaged diverse audiences and explored the potential of the metaverse.
The games impacted over 1.5 million players and generated more than 100 million reaches. At gaming events, such as Gamescom Latam and Brasília Games Festival, around 180,000 players participated in the activations. Additionally, activations in shopping malls recorded massive engagement, with nearly 200,000 players experiencing our games.
The average gameplay times exceeded the averages for games in the segment, with high retention and engagement rates, consolidating COB as a reference in esports and the metaverse.
