Parkour do
Ginga
A Roblox obby hosted by Ginga, the official mascot of Time Brasil, that turned seven ALLOS shopping malls into Olympic gaming spaces for families across Brazil.
Turning mall traffic into play.
During the 2024 Olympic Games, ALLOS, one of Brazil's leading shopping mall platforms, opened Parque Ginga: themed gaming spaces where visitors could play an exclusive Roblox experience built by HermitCrab. Inspired by the obby format, players race through an obstacle course that rewards running, jumping and climbing skills, with Ginga as their host.
The spaces became meeting points for gamers of every age, influencers and families, mixing social play with healthy competition and the fair play spirit of the Games.
- Boulevard Shopping Belém
- Manauara Shopping
- Parque Dom Pedro
- Parque Shopping Belém
- Shopping da Bahia
- Shopping Taboão
- Shopping Grande Rio
A playable bridge between the mall and the Games.
Custom Roblox Obby
An exclusive parkour course where players run, jump and climb through obstacles inspired by Olympic sports.
Official Mascot as Host
Ginga, the official mascot of Time Brasil, welcomes players and guides them through the experience.
Built for Walk-in Play
Short sessions and instant onboarding on in-mall tablets and screens, so families can jump in and play together.
Live Performance Reporting
Sessions and playtime tracked per mall and per device, with daily results shared throughout the activation.
16 days, 60K+ sessions.
0
Game sessions0
Hours played0K+
People impacted (est.)0
Players on peak dayMore than 3,700 players per day on average, around 536 per mall.
Playtime grew in the second week, from 1.4K to 1.6K hours, with 157 players per device on the peak weekend.
People impacted is estimated from sessions, since children usually play accompanied by family members.
ALLOS
Roblox
Physical activation
Jul 26 to Aug 10, 2024
Inside Parque Ginga.
Photos: ALLOS
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